Unearthing Beauty
We travel the world to find the most potent, native beauty ingredients and bring them to your doorstep.
Our journey began on the volcanic island of Jeju, South Korea. Known as the "Island of the Gods," it is a UNESCO World Heritage site blessed with fertile soil and pristine waters.
Here, we discovered the power of fermented Rice Water. Used for centuries by the women of the royal court, it is the secret to their porcelain, glass-like skin.
Determined to bottle this magic, we partnered with local experts to create a formulation that honors tradition while embracing modern science. The result is our Hydra Glow range—pure, potent, and 100% vegan.